Platform & Audience

This campaign will work through TikTok to appeal to younger, college-aged students. Through TikTok, Keep Campus Clean will start a chain of TikToks by showing via video and explaining via voice-over something small you can do to keep your college's spaces clean. Viewers will be prompted to contribute their own stories, with the intention to get the topic trending. The "Stitch" function will be used for other users to respond to the question and show what they do.

 

Instagram will also be used to provide easily re-postable visuals to this same audience, as Instagram's "story repost" function is easier to navigate than TikTok's. This can help attract more attention to the campaign from an audience that is not active on TikTok.